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Key Word Basics

Keywords and search engines

Placement on search engines is determined in most cases by keyword usage. You can't construct one page that will appeal to all search engines. The spiders that rate sites for search engines vary in their tastes.

Some like a high density of keywords. Others accept vary low densities.

Some like large pages (800 words) , some like smaller pages (300-500 words).

Some engines use the meta tags in the head section of your document. Others like Google ignore them.

You can follow a specific pattern that will provide top placement on some engines and moderate placement on others.

Title and meta tags should be optimized. Then build pages of about 400-500 words and shoot for a keyword density of 6 to 8%.

Place keywords as follow:

1. Once in Title
    
2. Once in meta tag - keywords
    
3. Once in meta tag- description
    
4. Open with a header tag that includes the keyword or phrase.
    
5. Place the keyword or phrase very early in the first paragraph.
    
6. Use the keyword and synonymns throughout the page body.
    
7. Place the keyword or phrase in the closing paragraph.
    
8. Place keywords in links to other pages.
    
9. Place keywords in alt tags of images.
    
10. For search engines that don't use meta tags, place the information from the meta tag in comment statements after the meta tag.
     

    Don't cheat. Don't place long strings of the same keyword in the document. (Example: wire nuts, wire nuts, wire nuts, wire nuts, wire nuts, wire nuts, wire nuts, wire nuts.)

Don't place text in your pages that is the same color as the background color. These methods are considered spamming and your site can be banned for such practices