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Banner Ad Tips

"Explode Your Business with Banner Advertising!"

Banner advertising is currently one of the most popular form of advertising on the web. While there's much debate about the effectiveness and appropriateness, researchers predict on-line advertising will be a $5 billion market by the year 2000. A brief discussion on this topic certainly makes sense.

Here are 8 effective tips that all the experts agree will increase your click-through ratio:

1) Bigger Is Better

Wider ad banners, typically either 468 pixels or 500 pixels wide, are clicked on significantly more than smaller ones. Larger
banner ads (in terms of pixels, not bytes) are better than smaller banner ads. Larger animated banners take longer to load. Bigger is not better when it comes to the actual size of the file. Banners over 12k in size receive 50% less click throughs! Making a fast-loading banner is critical. If people don't wait for it to load, they won't get a chance to click on it..

2) Refresh Ad Banners Often

Several studies have been conducted that show ad banners drop off in click-throughs after several days, but when a
new banner appears, the click-through rate jumps.  Yahoo claims that banners burn out after two weeks.

3) Feature a Call To Action

Yahoo, and I/Pro both tell us to have a call to action in the banner. The phrase "Click Here!" is a good example and can dramatically boost response.

4) Create Urgency

"Last chance" or other time dependent phrases will prompt users to click now or forever hold their peace.

5) Use the Word "FREE!"

Any promotional incentive that offers value or using words like "Free!" will induce users to click on the banner. Of course only use such terms if you actually offer free incentive and if you do not, you may consider adding an information section or offering some kind of free services related to your target demographic. This way, when you market your site, you will have something more to market than just your products.

6) Animated Banners Are Noticed More

Motion naturally attracts attention; however, if it is located on a page that a user would dwell on for an extended period of time, the animation can be more annoying than beneficial.

7) Link the Banner To a Specific Page, Not the Homepage

Nobody wants to plow through a corporate home page to get to what they want to see. Link them directly to the advertising offer or create a transition Web page that will lead them down the sales cycle.

8) Clear Banner Design and Communication

Write the book. Don't follow it. Use simple, distinctive design that compels visitors to explore, discover, and be part of your vision. There are lots of sites that you can go to to create your own banner and most don't even charge anything.

If you have your own web site you can trade banners too!  Every time a banner is shown on your site- you'll have your banner shown on someone else's site! Very cool.  One huge banner exchange is run by World Profit and eBusinessBonanza.  To see how to trade banner advertising without paying a penny go to eBusinessBonanza Banner Program. in the